Promotions

Consumer and B2B promotions increase engagement with customers.

Collect customer information
Drive sales
Set targets
Improve relationships
Influence behaviour
Launch new products
Clear old stock

SMS Campaigns
Social Media
Print
Smart Posters (Tap to receive info to your phone)

Businesses want to improve their key metrics – customer numbers, frequency, wallet share, sales and lifetime value. They also want to understand their customers and their needs.
Promotions provide a short burst tactical tool for collecting and measuring information on these metrics and what impacts them.

An intensive acquisition promotion may add 10% new customers to a database. Be sure to tag these customers as belonging to this promotional source and measure their contributions over time to get the true ROI of the promotion. Was it a suitable tool for bringing on “quality” customers or did the giveaway just attract cherry-pickers who haven’t engaged in your brand over time? Even if there was a long tail of casual customers, did it give you an opportunity to understand your market better?
A Facebook campaign collecting LIKES in exchange for a chance in a draw will collect a database of customers who prefer to be communicated with via Social Media. Future promotions can be targeted at this segment if it suits your valuable customer profile