Channel Loyalty

Influencing sales teams at the coalface is difficult for distributors as they generally have no direct relationship with the individuals who are talking to the consumers.

A computer brand like Hewlett-Packard relies on the channel to distribute its products to consumers, SMEs and enterprise. The channel is often selling many competing brands and the sales person in store is the influencer yet Hewlett-Packard usually has no relationship with this individual.

Talk to Premium Group about your options for reaching this sales force. Technology advances offer more opportunities to have a conversation with this group.