Business-to-Consumer Loyalty

In the Business–to–Consumer space, a surer path to success is a loyalty coalition, in which many brands issue a unique currency that customers can earn on everyday shopping and redeem for a wide range of goods and services.

The best value loyalty proposition for a customer is to earn points from multiple sources – to be rewarded for sharing their wallet with a selection of suppliers.

  • Customers collecting a single currency from multiple sources have an opportunity to earn rewards more quickly, strengthening long-term engagement with the coalition – and with your brand.
  • The rich information provided by your customers can be combined with select data gathered across the coalition, including from customers who are not yet shopping with you. The result: deeper analytical insights that help you shape everything from better-targeted offers to more relevant communications, products and merchandising.
  • You share the costs of marketing, rewards, fulfillment and all other aspects of program operations with other coalition partners.
  • The network effect from many strong partners coming together enhances the brand equity of the overall coalition while also multiplying the power of each brand within it.

Talk to Premium Group about:

  • Community retail programmes
  • Programmes to raise funds for charities
  • Collecting consumer data without a loyalty card
  • Business insights and analytics